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    ENTREPRENEUR

    Founding partner of Proel North America, the exclusive North American import distributor of the Proel Group, headquartered in Italy.

  • ABOUT

    Award-winning sales, marketing, management professional and thought leader with more than 25 years of successful experience driving and growing industry-leading organizations.

  • MISSION

    To see the world, things dangerous to come to, to see behind walls, draw closer, to find each other, and to feel. That is purpose of LIFE.

  • CAREER

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    The 99 Group

    Founder & President

    2017 – Present

    The 99 Group is founded on a simple concept that the power of every 'one' transforms everything. Recognizing that each person, idea, and action holds the power to inspire transformation and to drive change, The 99 Group and its brands (including The 99 Agency and The 99 Press) are committed to creating products, providing services, and fostering investments that fill in the missing pieces and complete the picture. By harnessing our collective pursuit of one vital need—we contribute to our interconnected purpose and we inspire what's next.
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    Proel North America

    Co-Founder & President

    2017 – Present

    Proel North America, founded in 2017, is the distributor of the Proel Group's Italian-made musical instruments, pro audio, lighting, and music products accessories to the USA and Canada. Proel specializes in designing and engineering high-quality products, including digital pianos, keyboards, drums, wind instruments, sound systems, and stage gear. Collaborating with prominent retailers, wholesalers, and music artists, Proel North America provides innovative solutions for the dynamic music products industry. The company is committed to quality, innovation, and exceptional pre- and after-sales support, making Proel a trusted brand for artists and businesses across North America.

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    Roland Corporation

    Product & Strategy Manager, Piano Division 

    2015 – 2016

    Roland Corporation is a global leader in the design and manufacture of electronic musical instruments, including pianos, synthesizers, keyboards, guitars, basses, drums, percussion, and wind instruments. The company is renowned for its innovative products and solutions in music creation, production, and performance, catering to musicians and creators worldwide. Roland collaborates with leading retailers and digital platforms to provide comprehensive support, including website development, content creation, social media management, and public relations. With a commitment to quality and technological advancement, Roland continuously enhances the musical experience for its users.

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    Alfred Music

    Vice President, Sales

    2003 – 2015

    Alfred Music is a leading provider of music education resources, offering a wide range of products including sheet music, instructional books, and digital solutions for musicians of all levels. Founded in 1922, Alfred Music supports teachers, students, and performers with innovative, high-quality materials that enhance the learning experience. The company collaborates with educators and musicians globally to ensure comprehensive music education support, making it a trusted resource in the industry.

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    Borders Group

    Manager, Sales

    2002 - 2003

    Borders Group, Inc. was an American multinational book and music retailer, founded in 1971 in Ann Arbor, Michigan. At its peak, Borders operated over 500 stores in the United States and had international locations. The company expanded rapidly through the acquisition of Waldenbooks and by opening Borders superstores. However, facing intense competition and declining profits, Borders filed for Chapter 11 bankruptcy in 2011 and ultimately liquidated its remaining stores. Key factors included failed mergers, operational challenges, and the rise of digital media.

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    FJH Music

    Director, Marketing

    2001 – 2002

    FJH Music Company is a leading publisher of educational music resources, offering an extensive catalog for piano, guitar, concert band, orchestra, and jazz ensemble. Founded in 1988, FJH is known for its innovative instructional materials and original compositions by top industry composers. The company provides high-quality resources for private lessons and classroom use, ensuring optimal development for students at all levels. FJH collaborates with educators and musicians worldwide to support comprehensive music education.

  • EDUCATION

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    CALIFORNIA STATE UNIVERSITY

    GRADUATE MBA PROGRAM

    Maintained a 4.0 Grade Point Average with post-graduate coursework in Marketing, Economics, Finance, Accounting, and Entrepreneurship. California State University at Dominguez Hills offers graduate students who are already a executives a robust, flexible program of study.

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    EDULINGUA

    CERTIFICATE OF MASTERY IN ITALIAN

    Accredited by the Marche region, and in association with the University of Macerata, Edulingua boasts the highest accreditations in Italy in its field of specialized Italian courses including linguistic training prep for university study, for the organization of professional traineeships, the training and updating of the teachers, for the language teaching research. It is the recognized center for the issue of the Dante Alighieri ADA Certificate.

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    STATE UNIVERSITY OF NEW YORK

    BACHELOR OF MUSIC

    The Crane School of Music is recognized among the United States' top music schools. Completed advanced coursework in musical studies, piano performance & pedagogy, music education, and music business & industry. Student-teaching coursework included starting and managing a professional-level music studio of over 50 music students.

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    WINTHROP UNIVERSITY

    CONSERVATORY OF MUSIC

    Attended the prestigious Conservatory of Music at Winthrop University, studying piano, fortepiano, harpsichord, organ, theory, composition, and early period classical music. Winthrop is a public, comprehensive university that is committed to being among the very best institutions in the nation.

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    ELMIRA COLLEGE

    B.A. IN BUSINESS - INTERNATIONAL CONCENTRATION

    Best in the Northeast - Princeton Review. Completed over 120 accredited units for business degree. Coursework included Business Affairs, International Business, Macro/Micro Economics, Finance, Management, Marketing, Operations, and Business Law. Awarded Presidential Scholarship for partial tuition.

  • PRESS

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    MUSIC & SOUND RETAILER

    Proel North America, known for the Proel and Dexibell brands, among others, has seen excellent growth in a short amount of time. We talk to the man behind it all, Antonio Ferranti, to explain this growth, the “renaissance of keyboards,” and much more.

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    MUSIC INC. MAGAZINE

    DEXIBELL WINS THE 2017 PRODUCT EXCELLENCE AWARD

    A touch-base with a few of the bigger names in this market segment to get a feel for what’s good, what’s challenging, and what’s on the horizon for home digital pianos & keyboards.

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    MUSIC TRADES MAGAZINE

    DEXIBELL BREAKS THE MOLD ON DIGITAL PIANOS

    Italian digital piano and organ maker taps elite technology and striking design to put its stamp on the category.

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    MUSICAL MERCHANDISE REVIEW

    HOME SWEET HOME: DIGITAL PIANOS DRIVING THE MARKET

    A conversation with a few of the bigger names in this market segment to get a feel for what’s good, what’s challenging, and what’s on the horizon for home digital pianos & keyboards.

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    NAMM ORAL HISTORY

    "Antonio Ferranti is a wonderful example of the passion and dedication for music that has such a positive effect on our industry."

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    MUSIC & SOUND RETAILER

    A 2014 interview with Antonio Ferranti, Alfred's Vice President of Sales, following the worldwide economic recession and the outlook for the future of the industry.