CONSULTANT

Proel North America, founded in 2017, is the distributor of the Proel Group's Italian-made musical instruments, pro audio, lighting, and music products accessories to the USA and Canada. Proel specializes in designing and engineering high-quality products, including digital pianos, keyboards, drums, wind instruments, sound systems, and stage gear. Collaborating with prominent retailers, wholesalers, and music artists, Proel North America provides innovative solutions for the dynamic music products industry. The company is committed to quality, innovation, and exceptional pre- and after-sales support, making Proel a trusted brand for artists and businesses across North America.

The 99 Group is founded on a simple concept that the power of every 'one' transforms everything. Recognizing that each person, idea, and action holds the power to inspire transformation and to drive change, The 99 Group and its brands (including The 99 Agency and The 99 Press) are committed to creating products, providing services, and fostering investments that fill in the missing pieces and complete the picture. By harnessing our collective pursuit of one vital need—we contribute to our interconnected purpose and we inspire what's next.

Roland Corporation is a global leader in the design and manufacture of electronic musical instruments, including pianos, synthesizers, keyboards, guitars, basses, drums, percussion, and wind instruments. The company is renowned for its innovative products and solutions in music creation, production, and performance, catering to musicians and creators worldwide. Roland collaborates with leading retailers and digital platforms to provide comprehensive support, including website development, content creation, social media management, and public relations. With a commitment to quality and technological advancement, Roland continuously enhances the musical experience for its users.

Alfred Music is a leading provider of music education resources, offering a wide range of products including sheet music, instructional books, and digital solutions for musicians of all levels. Founded in 1922, Alfred Music supports teachers, students, and performers with innovative, high-quality materials that enhance the learning experience. The company collaborates with educators and musicians globally to ensure comprehensive music education support, making it a trusted resource in the industry.

Borders Group, Inc. was an American multinational book and music retailer, founded in 1971 in Ann Arbor, Michigan. At its peak, Borders operated over 500 stores in the United States and had international locations. The company expanded rapidly through the acquisition of Waldenbooks and by opening Borders superstores. However, facing intense competition and declining profits, Borders filed for Chapter 11 bankruptcy in 2011 and ultimately liquidated its remaining stores. Key factors included failed mergers, operational challenges, and the rise of digital media.

FJH Music Company is a leading publisher of educational music resources, offering an extensive catalog for piano, guitar, concert band, orchestra, and jazz ensemble. Founded in 1988, FJH is known for its innovative instructional materials and original compositions by top industry composers. The company provides high-quality resources for private lessons and classroom use, ensuring optimal development for students at all levels. FJH collaborates with educators and musicians worldwide to support comprehensive music education.

California State University, Dominguez Hills, College of Business Administration and Public Policy (CBAPP) offers a comprehensive MBA program with advanced coursework in Marketing, Economics, Finance, Accounting, and Entrepreneurship. CSUDH is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a recognition achieved by only 6% of the world's business schools, ensuring adherence to the highest standards of business education.

Scuola Dante Alighieri - Campus L'Infinito Recanati is a prestigious, accredited institution offering immersive Italian language courses for international students. Partnered with the University of Camerino and an official CELI/DILS exam center for the University for Foreigners of Perugia, it combines top-tier education with cultural activities, excursions, and authentic Italian experiences. The Certificate of Mastery in Italian, demonstrates advanced proficiency and cultural immersion.

The Crane School of Music at SUNY Potsdam is a prestigious, nationally recognized institution specializing in music education, performance, and composition. Founded in 1886, it was the first U.S. school dedicated to training public school music teachers. An All-Steinway and Yamaha Institution of Excellence, Crane boasts NASM accreditation and produces a significant percentage of music educators nationwide. With an 8:1 student-to-faculty ratio, rigorous programs, and over 300 annual performances, Crane provides exceptional training. Its alumni excel in education, composition, and performance, reinforcing Crane's reputation as a leader in music education and industry excellence.

The Department of Music at Winthrop University, housed within the College of Visual and Performing Arts, is a prestigious institution offering comprehensive music education. Accredited by the National Association of Schools of Music (NASM) since 1940, the department provides rigorous programs in performance, education, and composition. Students benefit from outstanding practice and instructional spaces, including the Conservatory of Music and the Frances May Barnes Recital Hall. With a dedicated faculty and numerous performance opportunities, the department fosters artistic excellence and professional development.

Elmira College, recognized among the Best in the Northeast by The Princeton Review, offers a comprehensive Bachelor of Science in Business Administration with a concentration in International Business. This program provides a global perspective, equipping students with skills in Business Affairs, Economics, Finance, Management, Marketing, Operations, and Business Law. The International Business concentration emphasizes global trade, cross-cultural management, and international market strategies, preparing graduates for leadership roles in multinational corporations. Accredited by the Middle States Commission on Higher Education, Elmira College ensures academic excellence. Awarded the Presidential Scholarship, students demonstrating outstanding merit receive significant financial support.

This Music & Sound Retailer - 5 Minutes With - interview features Antonio Ferranti, discussing his career, leadership approach, and insights on the music products industry. He shares perspectives on sales strategies, industry trends, and the importance of strong retailer partnerships for long-term success.

"Success in this industry is about building relationships - listening, learning, and providing real solutions that help retailers thrive."

In this Music Inc. feature, Antonio Ferranti, President of Proel North America, discusses the surge in demand for Dexibell's premium digital pianos during 2020, attributing growth to increased dealer relationships and the brand's ability to meet market needs amid supply challenges.

"2020, in particular, was a pivotal breakout year that saw so many more players discover our premium brand."

In the interview, Antonio Ferranti, then VP of Sales at Alfred Music, shares insights into his career and the company's mission.

He emphasizes Alfred Music's commitment to supporting music educators and retailers, stating, "Our goal is to provide the best possible resources and support to inspire a lifelong love of music."

Ferranti also discusses the importance of adapting to industry changes and fostering strong relationships within the music community.

In May 2019, Proel North America hosted a "Keys to the Future" event at Proel's headquarters in Sant'Omero, Italy, bringing together global digital piano dealers and artists. The event featured factory tours, previews of upcoming instruments, and recognized top North American dealers. Antonio Ferranti, President of Proel North America, highlighted the company's mission to inspire a new musical Renaissance.

"Behind every great brand are passionate, dedicated people and partners; and it is a delight to bring select dealers and artists to Italy to meet the hard-working people who make Dexibell possible."

This NAMM Oral History interview features Antonio Ferranti, highlighting his extensive career in the music products industry. He shares insights on sales, marketing, and industry evolution, reflecting on his experiences and contributions to the field.

"Antonio Ferranti is a wonderful example of the passion and dedication for music that has such a positive effect on our industry." - Dan Del Fiorentino, NAMM Historian

In the September 2021 issue of Music & Sound Retailer, Antonio Ferranti, President of Proel North America, shares his passion for aviation, discussing how piloting planes enhances his leadership skills and offers unique perspectives applicable to the music industry.

"Flying requires precision and adaptability - skills I try to bring to my roles in the music industry."